LET’S MAKE SOME NOISE
Zillow
&
Sounds
Delicious
2025
Sonic Branding Proposal
❤︎
Sonic Branding Proposal ❤︎
About SD..
Sounds Delicious is a bespoke music and sound company that believes creativity comes to life with collaboration (and heavy doses of fun).
Imagine if Biggie and Beethoven had a baby; that’d be Sounds Delicious..
Our Delicious
Methodology
Our process starts backwards. Looking to the classics to help bring our focus to the future.
McDonalds, Intel, Netflix, Tiktok, Apple’s system startup sound, Farmers Insurance, Old Spice, Yahoo…. The list goes on.
They don’t have to be a perfect fit for our destination — but they ground us, and remind us what sonic branding can be: Iconic, and forever memorable.
Sonic branding should evoke emotion, strengthen recognition, and ultimately help build brand loyalty.
This isn’t just any mnemonic, it’s YOUR mnemonic and we’ll help you make it something special.
“You can’t connect the dots looking forward; you can only connect them looking backwards. You have to trust that the dots will somehow connect in your future.”
Audio Branding Process
Listen to you and immerse our sonic brains in your world.
Creative research - ideation, competition analysis, strategy
Cultivate a sonic starting point
Creative development - fine-tuning audio brief, selecting team of composers
1st round kickoff and refinement for client presentation
Revisions as needed to achieve desired outcome
Musicologist evaluation upon request
Delivery of all assets
Our Approach
1. Creative R&D
We’ll kick things off with a deep creative dive pulling from the sounds and ideas you’ve shared, plus gathering fresh inspiration of our own. From there, we’ll build a clear, detailed brief and toolkit to guide our composers and sound designers through tone, mood, and intent.
2. Exploration & Concepting
We’ll work closely with your team to develop a wide range of mnemonic ideas. All unique, all distinct in energy and emotion. The first batch will be intentionally broad, designed to explore different creative angles and discover what truly sticks.
3. Refinement & Expansion
Once we’ve got your feedback, we’ll zero in on the favorites — refining, reshaping, and polishing until we land on something that feels unmistakably “you.” From there, we’ll move into the opening and UI sounds, applying the same creative process to build out a cohesive sonic system.